Measuring your objective
A general objective could be the worst scenario. To be general you may write, ”I am looking for a job”. On the other hand, many candidates make the mistake of using meaningless statement such as ”I want to hone my excellent skills to enhance your business.”
Like your resume, your objective should change with every job posting. Also in the future, if your career goals have changed, it must reflect in your objective.
The right objective will catch the attention of recruiters and HR managers. Some examples of objectives to avoid and other to adopt could be as follows:
Bad
a) To make your company more better than before by using the best of my skills
b) I want to highlight my expertise by getting a position with increasing responsibility.
Better
a) To increase the bottom line of a hotel through my sales background.
b) To work in direct co-ordiantion with customers in the hospitality industry.
Best
a) To work in a major international hotel chain serving as a front desk official.
b) To serve in a busy suburban, family-oriented food joint which has the potential for advancement to management.
By kowing your objective, not only do you communicate your hopes and desires for employment to the prospective employers, but it will also help you highlight your entire resume.