In the corporate world they agree that culture and performance are interrelated and yet the relationship is still so complicated. Many researches have done to find the reason behind some company\'s excellent performance compared to the companies which do not get success in operating the same segments, emphasized the aspects like values, beliefs and management philosophy.
Culture the context of organization: Culture in the organization can be describe as behaviors of the people, their attitude towards various aspects of the business such as customers, co-workers, shareholders and the values they share among themselves.
Some is observing the culture of an organization, when a person describes his or her behavior by using the words like hardworking, friendly, ethical etc. The priorities set by an organization are influenced by the culture, as it comes under the value system within the organization that highlight things like customer focus, innovation, reducing cost, empowerment etc.
Building the culture: Usually culture building starts with the conduct valued by the founder and overtime people develop their day-to-day operations. Certain traits and patterns of behavior are use to develop based and encourage leaders at different levels. Every company have typical pattern of behaviour and have their origin in the solution that help in working of the company in the past. Frequent success along with a set of working, gives new ideas and behaviours which gets fixed in the culture of the company.
Power of culture: Culture helps the people helps to know their goals alignment and motivates them for high level of performance, as share value make the people good about the organization and make them capable and potential to commit sincerely for the company.
Certain attributes for strong organizational culture are empowerment, decisiveness, an team working. Superior performance can drive with the help of culture.
Relationship between culture and performance: Culture and performance have mutual relationship. High performance company can be build through strong culture. The past performance and success controls the peoples behaviour which along with the times becomes a part of the culture.